Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.
EDO’s Women’s Sports TV Outcomes Report offers a comprehensive breakdown of where and how brands are maximizing their performance with women’s sports advertising, based on the consumer engagement behaviors that are most predictive of future sales.
We analyzed every single national TV ad across a range of recent women’s sports programming, to identify the events, advertisers, and celebrity spokespersons that are putting points on the board for advertisers. From the WNBA to the NWSL, the NCAA Tournament to the U.S. Open…EDO has the TV outcomes data you need to bring home the gold.
Request EDO’s Women’s Sports TV Outcomes Report to learn:
- Which women’s sports events generated the most consumer engagement for TV advertisers
- How celebrity athletes like Caitlin Clark and Coco Gauff lifted brand performance for advertisers like State Farm and New Balance
- Why male-focused brands like Old Spice and Hims aren’t skipping out on the women’s sports party
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For decades, marketers have relied on traditional ratings and survey-based research for incomplete TV measurement. What they were always missing is a predictive and sensitive approach to measurement — one that connects the dots between the TV ads people see and what they do online afterward.
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About EDO
EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.