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Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.
EDO’s Women’s Sports TV Outcomes Report offers a comprehensive breakdown of where and how brands are maximizing their performance with women’s sports advertising, based on the consumer engagement behaviors that are most predictive of future sales.
We analyzed every single national TV ad across a range of recent women’s sports programming, to identify the events, advertisers, and celebrity spokespersons that are putting points on the board for advertisers. From the WNBA to the NWSL, the NCAA Tournament to Grand Slam tennis — EDO has the TV outcomes data you need to bring home the gold.
Download EDO’s Women’s Sports TV Outcomes Report and learn:
- Which women’s sports events were most effective for TV advertisers
- How celebrity athletes like Cameron Brink and Sophia Wilson (née Smith) lifted brand performance for advertisers like SKIMS, Nike, New Balance, Gatorade, and Ally Financial
- Which brands are driving engagement and have room to grow — and which ones would be well-served by going back to the locker room to review their women’s sports gameplans
About EDO
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.