EDO White Paper: No PII? No Problem! How Microcohorting Can Help Conquer Signal Loss, Measure Smarter & Drive Convergent TV Results
Brands, agencies, networks, and platforms are struggling to accurately measure TV ad performance. With stricter privacy laws and the evolving privacy practices of digital giants like Google and Apple, it has never been more challenging for marketers and content providers to acquire and use Personally Identifiable Information (PII). As a result, companies are seeking alternative, reliable solutions that don't depend on accessing PII.
At EDO, we're tackling this problem head-on with innovative methods like syndicated data and microcohorting. Our latest white paper dives deep into these game-changing approaches and how they can make a real impact:
- Learn how syndicated data collects information without relying on PII, helping advertisers predict their own performance using similar brands' past data.
- Discover how microcohorting acts as a privacy-safe method for measuring TV ad performance and tracking digital behavior among opt-in panelists grouped by ZIP+4 Codes—without capturing personal info.
- Explore a case study showing the success of microcohorting in measuring ad effectiveness for a leading streaming service—the platform outperformed other TV solutions while respecting privacy concerns.
EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.