EDO White Paper: The Power Of Engaged Impressions

For decades, TV marketers have sought a measurement tool for evaluating the quality of the wide range of impressions available to them in the marketplace.

After all, not all impressions are created equal — and a media plan optimized solely for minimizing costs is a recipe for an overload of low-quality media placements that fail to move the needle with consumers.

But how, exactly, can you measure the true quality of an impression and its impact on future sales? And how do you go about using this metric to optimize your media plan for maximum performance. Our new whitepaper has the answers.

By combining Nielsen’s gold-standard audience measurement with EDO’s powerful predictive outcomes, we’ve developed Engaged Impressions: a new, state-of-the-art metric that closely corresponds with a TV ad’s impact on future sales. In our new whitepaper, we’ll explain how Engaged Impressions works and show you how a leading advertiser used our new metric to generate a 280% improvement in consumer engagement as compared to if it had optimized solely for cost.

How can your brand harness the power of Engaged Impressions to maximize your TV advertising performance? EDO's latest white paper has the answers, including: 

• An in-depth explanation of TV impression quality
• Insights into how marketers can combine Nielsen’s reach metrics with EDO’s predictive outcomes to maximize results
• A real-world case study demonstrating the power of Engaged Impressions