EDO White Paper: Back to the Future with DMA Targeting — The Fastest Way to Optimize Streaming ROI and Scale 

As modern marketers look to shift spend toward the streaming platforms that are increasingly popular with their target customers, some are turning to a single, simple, and somewhat old-school tactic to massively increase ad effectiveness. The tactic in question: optimizing their spend for the locations where consumers are most likely to respond to their ads. 

While targeting consumers by zip code and Designated Market Area (DMA) powered the 1980s boom in direct mail and telemarketing, we’ve found in our testing that DMA targeting is also the fastest and most effective way for marketers to improve streaming ROI and scale their campaigns.

In our new whitepaper, we’ll go back to the future and show you how a brand increased its streaming ROI by more than 200% — and maintained strong results even as it scaled its campaign to nearly 4x what it was spending before implementing DMA optimization.

Download our whitepaper, “Back to the Future with DMA Targeting,” to learn:

• Why DMA targeting is the fastest way to dramatically increase streaming ROI
• How DMA-targeted campaigns empower brands to scale campaigns on high-CPM streaming platforms 
• How one advertiser is using DMA-targeting to target its most profitable audiences, as well as its most likely customers

About EDO