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EDO White Paper: Test & Learn From Your Competitors’ TV Ads
As we approach the Upfronts, brands are actively planning to adjust TV spending. While modern marketers always want greater media ROI, with economic uncertainty abound, there's a greater sense of urgency for budget optimization.
But optimizing TV advertising is complex, and is often only supported by fragmentary views of TV ad performance - which are often too general and infrequently updated. This limited performance data is all many brands have to make BIG decisions around weekly airing frequency, reach, and spend allocations over Networks, Programs, Day parts and more.
Modern marketers are changing this, with EDO.
With granular, real-time TV performance data, EDO quantifies what’s working for a campaign, and our system helps surgically adjust TV creative rotation, weight, and media mix for advertisers. This white paper will illustrate how TV can be an effective test & learn platform for brands with the following:
- The Syndicated Advantage
- Experimentation by Simulation™
- Prescription Drugs Case Study
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Brand-Specific Data for Decisions
EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.