Deconstructing Super Bowl Creative Efficacy: Using AI to Explain the Game — vs. Just Watching It

Every Super Bowl spawns rankings, recaps, and AI-powered hot takes. Most of it is fluff. EDO went deeper — analyzing the past five years (2021-2025) of Super Bowl ads to isolate what truly drives engagement. By separating game context and brand baseline from controllable creative and media choices, we reveal the multipliers that actually move consumers closer to action. No guesswork. Just outcome-based intelligence built for creative and media decision-makers.

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