Game Changer: How Does Your Industry Stack Up?
EDO's analysis is based on ad effectiveness, as measured by how much online engagement a brand or product generates in the minutes following every ad's airing. The data highlights which brands generated the most engagement from their Super Bowl LVI ads relative to category peers.
For more Super Bowl LVII insights, check out EDO's full ranking of top-performing Super Bowl ads and the celebrity ad appearances that drove the most engagement during the Big Game.
EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.