A whole new scoreboard for live sports sponsorship
Sports sponsorships are among TV’s most valuable ad inventory, but quantifying impact has been a highly manual process — and often a matter of guesswork.
EDO’s Sponsored Ad Outcomes™ leverages the latest Vertical AI and investment-grade TV outcomes to help market stakeholders understand the true impact of their sponsorships, creating a one-to-one comparison with competitive integrations and standard TV ads.
As brands and agencies look ahead to a busy live sports calendar, our whitepaper sheds light on Sponsored Ad Outcomes and shares findings from our analysis of the 2022 FIFA Men’s World Cup™.
You'll learn:
- How EDO accurately identifies and measures sponsorships at scale
- Which sponsor integrations drove the greatest engagement at the 2022 World Cup
- The cost savings unlocked by our new approach that combines Vertical AI + TV outcomes
Download our latest TV outcomes research to know what works ahead of your next live sports campaign. For more EDO research and whitepapers, visit edo.com/research.