Travel TV Performance Report
The Covid-19 pandemic forced major ebbs and flows in consumer interest to travel – but online engagement driven by the industry’s TV ads is up 47% in the last year, according to an EDO Travel TV Performance Report.
The just-released report underscores the industry’s rebound from July 2022 to June 2023 as more people reclaim their wanderlust, including:
- Top TV advertisers by ad effectiveness across categories including Air Travel, Hotels & Resorts, Cruise Lines, Travel Services & Websites, and Car Rental & Sharing
- The primetime programs and networks most likely to drive ad engagement for Travel advertisers
- Monthly Engagement Volume trends that detail when consumers were most engaged with travel ads in the last year
- How Travel advertisers can leverage predictive, outcome-based data to drive more effective campaigns
EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.