Buying next year’s Big Game? Download EDO's Super Bowl TV Outcomes report to get the inside scoop on who came out on top last year.

EDO analyzed every Convergent TV ad that ran during 2023’s Big Game. The report includes:

• Share of TV-driven search during this past Super Bowl across eight categories: Alcohol, Automotive, Consumer Tech, CPG Food & Beverage, QSR + Delivery, Retail, Streaming, Theatrical & Film. 
• Top 10 Super Bowl LVII Ads—EDO analyzed every Super Bowl LVII ad to determine which ones drove the greatest business outcomes, based on online engagement for a brand or product immediately after the ad aired. 
• Top 10 Super Bowl LVII Celebrities—EDO scores the performance of celebrity ads based on the measure of online engagement for the celebrity immediately following each ad airing.

Don't see your brand or category listed? Reach out to NFL@edo.com our team will gladly provide an analysis for your industry.

EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.