The NFL is TV advertising’s most competitive environment — and EDO knows the score. Learn which brands hit paydirt during the 2024 regular season in every industry, based on the consumer engagement behaviors that predict future sales. 

Download our NFL TV Outcomes Category Reports to see the winners in your category — across the Alcohol, Banking & Finance, CPG Food & Beverage, CPG Health & Beauty, Insurance, Luxury Automotive, Non-Luxury Automotive, Restaurants, and Retail categories.

Each report reveals:

• The most effective advertisers during NFL programming in each category.
• How 2024 NFL ad effectiveness compares to each category’s performance across broadcast and cable TV. 
• Analysis of the winning strategies that helped brands reach the top of their categories.

Get your brand into the end zone with EDO’s TV Outcomes. Download our NFL TV Outcomes Category Reports to drive powerful performance with NFL advertising.

About EDO
EDO is the TV Outcomes company. We are a data and analytics company that measures predictive outcomes for Convergent TV. EDO is an innovative leader in applying world-class data science software and unique behavioral metrics to help our clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO's reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.