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EDO NFL TV Outcomes Report: Auto

Automotive advertisers are driving big results this NFL season, and EDO has the insights to steer your strategy. Discover how top brands like Ford, Toyota, Chevrolet, and more are accelerating consumer engagement during the 2024 NFL season. The report reveals:

  • Ad effectiveness of each automotive brand that advertised during the first nine weeks of NFL games.
  • The top-performing automotive ads on Amazon Prime Video’s Thursday Night Football.
  • Cumulative ad engagement and year-over-year advertising trends.

Put your automotive brand in the fast lane with EDO’s TV Outcomes. Download our NFL Automotive Report to fuel high-performance results with NFL advertising.

EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.