Don’t go into your biggest media buy of the year blind. Download EDO's latest TV Outcomes report. 

EDO analyzed every national TV ad that ran during the 2024-25 NFL season to uncover what really works in NFL TV advertising. The report reveals:

• The brands that invested most effectively in NFL programming — and those that have some work to do in the offseason 
• Granular analysis of TV ad engagement data across nine categories: Alcohol, Banking & Finance, CPG Food & Beverage, CPG Home & Personal, Insurance, Luxury Auto, Non-Luxury Auto, Restaurants, and Retail
• Engagement highlights from Amazon’s Black Friday NFL game, Netflix’s Christmas Day slate, and Peacock’s exclusive Week 1 game from Brazil 
• A deep dive into this year’s Super Bowl ads — with insight into every ad that ran on FOX, as well as top-performing celebrities and a breakout section on engagement by region and demographic.

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.