---
title: "EDO NFL TV Outcomes Report: 2024-25 Season"
description: EDO analyzed the effectiveness of NFL TV advertising from the 2024-25 season.
image: https://landing.edo.com/hubfs/NFL-TV-Outcomes-Report_Hero-Image.webp
---

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### EDO 2025 NFL TV Outcomes Report

**Know what works in TV's most valuable advertising property. ****Download EDO's latest NFL TV Outcomes report. **

EDO analyzed every national TV ad that ran during the 2024-25 NFL season to uncover what *really* works in NFL TV advertising. The report reveals:

- **The brands that invested most effectively** in NFL programming — and those that have some work to do in the offseason 
- Granular analysis of **TV ad engagement data across nine categories:** Alcohol, Banking & Finance, CPG Food & Beverage, CPG Home & Personal, Insurance, Luxury Auto, Non-Luxury Auto, Restaurants, and Retail
- An introductory note from **NBCUniversal's Gina Reduto** on why the NFL is **“a performance powerhouse in the middle of the funnel.”**
- Engagement highlights from **Amazon’s** **Black Friday NFL game, Netflix’s Christmas Day slate, and Peacock’s exclusive Week 1 game from Brazil** 
- **A deep dive into this year’s Super Bowl ads** — with insight into every ad that ran on FOX, as well as top-performing celebrities and a breakout section on engagement by region and demographic.

 

**EDO is the TV outcomes company. **Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.