EDO Holiday TV Outcomes Report
Ahead of a busy 2023 holiday shopping season, EDO has released a report highlighting trends in ad volume and engagement across key categories influenced by end-of-year holidays, as well as ad performance across live sports and TV network specials in Q4 '22.
With a stronger-than-usual scatter market, advertisers now have more flexibility to adjust where they spend their media budgets this holiday season, with a greater incentive to apply data-driven decision-making to optimize creative messaging and media buys. EDO's report details Q4 '22 trends with a specific focus on how findings can support advertisers as they launch 2023 holiday campaigns, including:
- Brand and creative performance across categories such as Automotive, Food & Beverage, Retail, Travel, Toys, and Video Games.
- Ad performance across NFL, NBA, and NCAA Football games played on Thanksgiving, Christmas, and New Year's, with a special focus on Amazon's first-ever Black Friday NFL game.
- Holiday movies that are most effective at driving consumer engagement, as well as ad performance for network holiday specials aired on Great American Family, Freeform, Hallmark & Lifetime.
EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.