EDO conducted an analysis of the most successful Snacks TV ads from March to May 2023—investigating how TV can enhance customer engagement. This report includes:

• Snacks brands with the highest ad engagement
• Top Snacks creatives ranked by online engagement
• Best primetime programs and networks for Snacks advertisers
• How Snacks advertisers can leverage predictive, outcome-based data to drive more effective campaigns

EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.