EDO conducted an analysis of over-the-counter (OTC) pain reliever TV advertisements from January to April, highlighting top brands, top creatives, and top programs—aiming to investigate how TV advertising can enhance customer engagement. This report includes:

• OTC pain reliever brands including Voltaren, Aleve, and Icy Hot with the most ad engagement
• Best primetime programs and networks for advertisers
• Top creatives for the category ranked by online engagement
• How advertisers can leverage predictive, outcome-based data to drive more effective campaigns

EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.