The EDO NFL TV Outcomes Report: 2023-24 Season
Don’t go into your biggest media buy of the year blind. Download EDO's latest TV Outcomes report.
EDO analyzed every national TV ad that ran during the 2023-24 NFL season to uncover what really works in NFL TV advertising. The report reveals:
- The NFL teams that generated the greatest consumer engagement for advertisers
- The brands that invested most effectively in NFL programming — and those that have some work to do in the offseason
- Engagement highlights from Thursday Night Football on Prime Video and the full slate of holiday-season NFL games — including Amazon’s inaugural Black Friday NFL game.
- Granular analysis of TV ad engagement data across nine categories: Alcohol, Banking & Finance, CPG Food & Beverage, CPG Health & Beauty, Insurance, Luxury Auto, Non-Luxury Auto, Restaurants, and Retail
- A deep dive into this year’s Super Bowl ads — with insight into every ad that ran on CBS, as well as top performers on Univision and a breakout section on how fans streamed The Big Game
- And of course, we’ve got you covered on the impressive advertising impact of The Taylor Swift Effect
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EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.