nfl tv outcomes report 2024

The EDO NFL TV Outcomes Report: 2023-24 Season

Don’t go into your biggest media buy of the year blind. Download EDO's latest TV Outcomes report. 

EDO analyzed every national TV ad that ran during the 2023-24 NFL season to uncover what really works in NFL TV advertising. The report reveals:

  • The NFL teams that generated the greatest consumer engagement for advertisers 
  • The brands that invested most effectively in NFL programming — and those that have some work to do in the offseason 
  • Engagement highlights from Thursday Night Football on Prime Video and the full slate of holiday-season NFL games — including Amazon’s inaugural Black Friday NFL game.
  • Granular analysis of TV ad engagement data across nine categories: Alcohol, Banking & Finance, CPG Food & Beverage, CPG Health & Beauty, Insurance, Luxury Auto, Non-Luxury Auto, Restaurants, and Retail
  • A deep dive into this year’s Super Bowl ads — with insight into every ad that ran on CBS, as well as top performers on Univision and a breakout section on how fans streamed The Big Game
  • And of course, we’ve got you covered on the impressive advertising impact of The Taylor Swift Effect

Want to chat further?

Schedule some time with us to discuss how EDO can help you get the most out of your TV media buy.


EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.