Planning and optimizing your NFL media investments has never been more essential. Download EDO's latest TV Outcomes report — and receive your brand's FREE NFL media consultation. 

EDO analyzed every Convergent TV ad that ran during linear and streaming 2022-23 NFL programming. The report reveals:

• The season’s most impactful matchups for advertisers and brands investing most effectively in NFL
• Engagement highlights from Thursday Night Football on Prime Video's debut season and Spanish-language NFL programming
• Granular analysis of TV ad engagement data across nine categories: Alcohol, Luxury Automotive, Non-luxury Automotive, CPG Food & Beverage, CPG Personal & Home, Financial Services, Insurance, Restaurants, and Retail.
• Don't see your brand or category listed? Sign up and our team will gladly provide an NFL analysis for your industry.

EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.