Q1 was an important three months for Soda advertisers, with Poppi and Mountain Dew each launching highly engaging creatives at the Super Bowl. But which advertiser bubbled to the top of our brand rankings by most effectively moving consumers closer to purchase?

In our latest Convergent TV Outcomes Report, we dive deep on how leading Soda brands drove searches and website visits across linear and streaming TV throughout Q1 2025. Here’s some of what you’ll learn:

• Which brands were most effective at generating engagement across linear and streaming TV 
• Which demographics and cities were most—and least—engaged with Soda ads
• How Soda advertisers performed on streaming TV as compared to linear
• Which streaming platforms were most effective for top brands in the category

Take your brand’s next campaign to new heights with EDO’s TV Outcomes. Download our Soda Convergent TV Outcomes Report for decision-worthy data you can count on.

 

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.