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EDO White Paper: Less Waste, Greater ROI: Optimizing Streaming TV Ad Performance With Intelligent Frequency Caps
As viewers increasingly shift their media consumption to streaming services, Convergent TV marketers have faced a major roadblock in their efforts to reallocate their budgets accordingly: excess advertising frequency.
At best, brands that overexpose themselves on streaming TV merely waste money on airings that have long since stopped making an impact. At worst, they’re negatively polarizing your target customers by driving them up a wall.
But how should marketers go about capping streaming TV ad frequency? Our new whitepaper has the answers.
Download the whitepaper, “The Modern Marketer’s Guide to Streaming TV Frequency Caps,” to learn:
- How EDO's AEC measurement system can help you understand the impact of additional frequency on creative performance
- How to calculate the right frequency cap for your next campaign
- How to estimate the ROI you earn from intelligent frequency capping
About EDO
EDO, Inc. is a data and analytics company that measures predictive outcomes for Convergent TV. We are an innovative leader in applying world-class data science software and unique behavioral metrics to help our clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO's reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.