Stop guessing frequency caps. Start computing them.
Excess frequency is the biggest unsolved efficiency opportunity in streaming TV. Most marketers are still setting frequency caps by gut instinct, often overestimating how many times they should reach a given household. Meanwhile, other publishers, audience segments, and markets don’t receive enough campaign exposures, leaving untapped potential and ROI on the table.
EDO’s new whitepaper introduces Frequency Optimizer, our latest decision-science engine that computes the right cap for every publisher, at the speed Convergent TV actually demands.
Inside this whitepaper:
- The 3 inputs that make precision capping possible
- Why a single campaign-wide cap is wrong for every publisher
- How EDO's automation closes the insight-to-action gap
Download our latest TV outcomes research to know what works ahead of your next streaming TV campaign. For more EDO research and whitepapers, visit edo.com/research
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights.