Learn how CPG Food & Bev brands feasted on NFL ad engagement
The NFL is one of the most competitive — and expensive — ad environments for CPG Food & Beverage brands. But not every advertiser capitalized on the league’s massive reach and powerful engagement. See which Food & Beverage brands came out on top, and which ones missed the mark.
Our report includes:
- CPG Food & Beverage brands’ NFL ad performance vs. the category’s primetime average
- The top advertisers and creatives of the 2026 season
- Dr Pepper and Coca-Cola winning strategies
Download the report to know what works before planning Upfronts and beyond.
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.
