TV Outcomes Report

Know What Works in NFL Advertising

EDO measured every ad during the 2025-26 NFL season — from Kickoff through the Super Bowl. Download our fourth annual report to know the brands that drove results in TV’s most premium ad environment, plus the game plans that carried them to victory. Don’t make your biggest media investment of the year without EDO’s TV outcomes — rooted in real consumer behaviors and benchmarked to your competition.

  1. See how you stack up. Brand and creative rankings across CPG, Pharma, QSR, Telecom, and more.
  2. Complete Super Bowl results. Creative performance of every Super Bowl LX ad — plus top celebs.
  3. What makes a great live sports ad? Highlights from our Super Bowl creative analysis deep dive.

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.