Luxury Auto TV Advertising Performance Insights: 2023 Upfront Planning
To get ready for the 2023 Upfronts—EDO reviewed every auto advertiser’s national TV airings from full year 2022 across 120 networks. Our analysis offers:
- Insights into what's working in linear TV advertising to help inform media planning.
- In-flight optimization investment strategies.
- Key auto industry stats including TV ad impressions, airings, top performing networks, top performing programs, and more.
EDO is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.