EDO White Paper: Optimizing TV
for Tough Times - Making the Most of Budget Cuts
In EDO’s upcoming comprehensive white paper, we'll show brands how to leverage in-flight linear TV optimization - powered by syndicated TV ad measurement - for smarter cuts that don’t sacrifice media performance. With detailed data and analysis, including a case study, brands will understand the power of:
- Balancing quality versus cost in TV media decisions
- Optimizing Linear TV in-flight
- Combining syndication and decision science
- Simulated budget reduction scenarios
EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.