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Insurance TV Ad Performance Report

EDO took a deep dive into the top-performing home and auto insurance TV ads over the last three months to explore how TV investments can boost consumer engagement. This report includes:
  • Which insurance brands are driving the most ad engagement on a per-person, per-second basis
  • Top-performing insurance creatives by consumer engagement
  • Which primetime programs and networks provide the best environments for insurance advertisers to engage viewers
  • How insurance advertisers can leverage predictive, outcome-based data to drive more effective campaigns
About EDO

EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.