Finance: TV Advertising Performance Report
To support our advertising community — buyers and sellers alike — EDO reviewed all Finance brands’ national TV airings from full year 2021 across 120 networks. Our analysis offers insights at what’s working in linear TV advertising to help inform media planning and in-flight optimization investment strategies. The report includes:
- The top-performing shows and networks across broadcast and cable for ad effectiveness.
- The best live sports and awards programs for TV ad effectiveness.
- How EDO’s industry-specific data can validate and maximize your media planning and in-flight optimization investment strategies.
About EDO
EDO, Inc. is a data and analytics company that measures predictive outcomes for Convergent TV. We are an innovative leader in applying world-class data science software and unique behavioral metrics to help our clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO's reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.