Share of Search Charts: Where Did You Rank in Your Industry?
EDO's analysis is based on ad effectiveness, as measured by how much online engagement a brand or product generates in the minutes following every ad's airing. The data highlights which brands generated the most engagement from their Super Bowl LVIII ads relative to category peers.
For more Super Bowl LVIII insights, check out EDO's full ranking of top-performing Super Bowl ads during the Big Game.
.jpg?width=2000&height=1125&name=Streaming%20Titles%20(1).jpg "Streaming Titles (1)")
See the Battle of the Brands
EDO's share of search charts tell you how effectively your Super Bowl ad drove consumer engagement — compared to peers in your industry. This measurement reflects how successfully your ad moved consumers from awareness to intent, that magic moment that is highly predictive of future sales.
Our charts cover a wide range of industries, including Alcohol, Automotive, Entertainment, and Dessert & Candy.
EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.