EDO White Paper: TV Advertising Savings and Efficacy Playbook

Just because you’re facing budget cuts doesn’t mean you have to sacrifice results. By employing data-driven optimizations, savvy TV marketers are eliminating waste, maximizing media placement, and optimizing the rotation of creative assets.

This playbook reveals how you can maintain and even grow your TV advertising performance on a limited budget. Based on EDO’s proprietary analysis of over 126 million TV ad airings, we'll show you how to:

Recover millions in make-goods from brand policy violations
Drive 50%+ ROI improvements through strategic DMA targeting
Boost engagement 15%+ with Creative Rotation Optimization
Cut excess frequency that delivers negative ROI

Whether you're navigating budget cuts or simply want to maximize efficiency, our eight battle-tested strategies will help you capture market share and turn every media dollar into measurable consumer action.

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.