.png "HubSpot Landing Page Dimensions (24)")
Don’t make your next media buy without reviewing the X’s and O’s. Download EDO's latest TV Outcomes report.
EDO analyzed every national TV ad that ran during the 2023-24 basketball season to uncover what really works across the NBA, WNBA, and men’s and women’s college basketball. The report reveals:- The effectiveness of NBA ads featuring rising stars like Jayson Tatum and Anthony Edwards
- The rapid growth of the WNBA and Caitlin Clark’s impact on consumer engagement
- The brands that invested most effectively in basketball programming — and those that have some work to do in the offseason
- Engagement highlights from the NCAA men’s and women’s basketball tournaments
- The most effective creatives during the most recent NBA, WNBA, and college basketball season
Want Even More Data? Let's Talk
For decades, marketers have relied on traditional ratings and survey-based research for incomplete TV measurement. What they were always missing is a predictive and sensitive approach to measurement — one that connects the dots between the TV ads people see and what they do online afterward.
Let's chat and discover decision-worthy data you'll actually use.
About EDO
EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.