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Don’t make your next media buy without reviewing the X’s and O’s. Download EDO's latest TV Outcomes report. 

EDO analyzed every national TV ad that ran during the 2023-24 basketball season to uncover what really works across the NBA, WNBA, and men’s and women’s college basketball. The report reveals:
  • The effectiveness of NBA ads featuring rising stars like Jayson Tatum and Anthony Edwards
  • The rapid growth of the WNBA and Caitlin Clark’s impact on consumer engagement
  • The brands that invested most effectively in basketball programming — and those that have some work to do in the offseason
  • Engagement highlights from the NCAA men’s and women’s basketball tournaments
  • The most effective creatives during the most recent NBA, WNBA, and college basketball season

Want Even More Data? Let's Talk 

For decades, marketers have relied on traditional ratings and survey-based research for incomplete TV measurement. What they were always missing is a predictive and sensitive approach to measurement — one that connects the dots between the TV ads people see and what they do online afterward.

Let's chat and discover decision-worthy data you'll actually use. 

About EDO

EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.