Don’t make your next media buy without reviewing the X’s and O’s. Download EDO's latest TV Outcomes report.
EDO analyzed every national TV ad that ran during the 2023-24 basketball season to uncover what really works across the NBA, WNBA, and men’s and women’s college basketball. The report reveals:- The effectiveness of NBA ads featuring rising stars like Jayson Tatum and Anthony Edwards
- The rapid growth of the WNBA and Caitlin Clark’s impact on consumer engagement
- The brands that invested most effectively in basketball programming — and those that have some work to do in the offseason
- Engagement highlights from the NCAA men’s and women’s basketball tournaments
- The most effective creatives during the most recent NBA, WNBA, and college basketball season
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About EDO
EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.