EDO + Affinity Solutions: How QSRs Can Boost TV Ad ROI with Live Sports + DMA Strategies
Quick-service restaurant (QSR) brands spend millions on TV ads, but few can pinpoint which placements actually drive customers to act. Traditional metrics like reach and frequency tell only part of the story — leaving major gaps in understanding true ad effectiveness.
In our new whitepaper, EDO and Affinity Solutions combine TV engagement and purchase data to uncover the biggest ROI opportunities in QSR advertising. By linking 126 million linear TV ad airings to 86 billion consumer transactions, we identified how creative quality, geographic targeting, and strategic use of live sports can dramatically increase return on investment.
Download our white paper to learn:
- Why ad quality has 7.7x the impact of ad volume on online sales
- How targeting your top-performing DMAs can double campaign ROI
- Which live sports properties deliver the highest engagement-to-cost efficiency
- How challenger brands like Sonic can compete with industry giants like McDonald’s using precision marketing tactics
About EDO
EDO is the TV outcomes company, connecting convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world.
About Affinity Solutions
Affinity Solutions is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 100 million consumers. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships.