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EDO Convergent TV Outcomes
Report: Department Stores
Department Store brands advertised heavily across Convergent TV in Q2 2024, but which ones actually achieved their goal of moving consumers closer to purchase?
In our new report, we take a look at how advertisers like Walmart, Target, and Old Navy drove key predictive outcomes like brand searches and website visits across linear and streaming TV. Here’s some of what you’ll learn:
- Which brands were most effective at generating engagement across linear and streaming TV
- Which demographics and states were most — and least — engaged with Department Store ads
- How the Department Store category performed on streaming TV as compared to linear
- Which dayparts and days of the week were most effective for Department Store advertisers
Take your brand’s next campaign to new heights with EDO’s TV Outcomes. Download our Department Stores Convergent TV Report for decision-worthy data you can count on.
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About EDO
EDO, Inc. is a data and analytics company that measures predictive outcomes for Convergent TV. We are an innovative leader in applying world-class data science software and unique behavioral metrics to help our clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO's reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.