EDO Convergent TV Outcomes Report: Quick-Service Restaurants
Quick-Service Restaurant brands were hungry for consumer engagement in Q1 2024 — and Convergent TV hit the spot.
In our new report, we take a look at how advertisers like McDonalds, Starbucks, and Chick-fil-A drove key predictive outcomes like brand searches and website visits across linear and streaming TV. Here’s some of what you’ll learn:
- Which brands outperformed their linear TV effectiveness on streaming TV platforms
- Which demographics and metro areas were most — and least — engaged with QSR ads
- How the QSR category performed on linear TV as compared to streaming
Fuel your brand’s next campaign with EDO’s nutritious and delicious TV Outcomes. Download our QSR Convergent TV Report for decision-worthy data you can count on.
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About EDO
EDO, Inc. is a data and analytics company that measures predictive outcomes for Convergent TV. We are an innovative leader in applying world-class data science software and unique behavioral metrics to help our clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO's reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.