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EDO Convergent TV Outcomes
Report: Body & Skin Care
Q4 was a key period for Body & Skin Care advertisers, with viewers across the country looking for the perfect holiday gift for loved ones. But which brand capitalized on this key moment by moving consumers closer to purchase?
In our latest Convergent TV Outcomes Report, we dive deep on how leading Body & Skin Care brands drove searches and website visits across linear and streaming TV throughout Q4 2024. Here’s some of what you’ll learn:
- Which brands were most effective at generating engagement across linear and streaming TV
- Which demographics and cities were most — and least — engaged with Body & Skin Care ads
- How Body & Skin Care advertisers performed on streaming TV as compared to linear
- Which streaming platforms were most effective for top brands in the category
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About EDO
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.