Make your next basketball campaign a slam dunk.
EDO measured every ad during the 2025-2026 basketball season across the NBA, WNBA, and men's and women's NCAA hoops. Download our annual report for insights into the events, brands, and creatives that netted the highest scores.
- See the winners. Rankings for the top regular season advertisers and creatives across all four leagues.
- Get the game plan. The winning strategies behind top brands in Auto, CPG, Restaurants, Retail, and more.
- Know what works. Custom analysis of pre-game Sports Betting ads, WNBA celebrity endorsements, and the NCAA Tournament.
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.
