EDO White Paper: The 3 V's of TV Creative Management
In a highly competitive Convergent TV marketplace, you can’t afford to make key creative management decisions based purely on gut instincts.
How many creatives should you air at the same time? How often should you replace them with fresh ads? These are crucial questions that demand the same thoughtful, data-driven analysis you use to choose which networks, programs, and dayparts to include in your media plan.
EDO’s 3 V’s is a new framework for TV creative management and planning that applies data-driven decision science to help you get the absolute most out of your media buy. In our new whitepaper, we explain how you can use this system to manage your creative production and rotation.
How can your brand harness the power of data science to maximize your creative? EDO's latest white paper has the answers, including:
- A framework for creative planning
- Insights into intelligent decision-making about annual creative production
- Optimization hacks on how frequently you replace your on-air creatives
Want a walk-through of how to implement the framework?
Schedule some time with us to discuss how EDO can help you get the most of your media buy.
About EDO
EDO, Inc. is a data and analytics company that measures predictive outcomes for Convergent TV. We are an innovative leader in applying world-class data science software and unique behavioral metrics to help our clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO's reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.