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EDO TV Outcomes Report:      Spanish-Language TV

Hispanic viewers are more important than ever to your bottom line — so you better know what works in Spanish-language TV. 

EDO analyzed every national TV ad that ran on Spanish-language TV (SLTV) networks from August 2023 through July 2024, in order to know what really moves the needle with a crucial group of consumers whose purchasing power is only getting stronger. The report reveals:

  • The effectiveness of Spanish-language TV ads as compared to those on English-language networks
  • The brands that invested most effectively in SLTV programming, across a host of categories ranging from Alcohol and Personal Care to Automotive and Insurance. 
  • The power of live sports on SLTV, with insight into the top-performing fútbol broadcasts and the most effective ads during Univision’s broadcast of Super Bowl LVIII
  • The impact of culturally relevant creative, with spotlights on how brands like Walmart, Chevrolet, Target, and Miller Lite are winning with Latin celebrities and relevant creative themes.

 

About EDO

EDO, Inc. is a data and analytics company that measures predictive outcomes for Convergent TV. We are an innovative leader in applying world-class data science software and unique behavioral metrics to help our clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO's reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.